{Event} Beauty In The Eyes Soft Launch Party

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Are you Korean Inspired?

If you are a K-Pop fanatic (like me!), then surely you must love K-Pop stars, K-Food and, not to mention, Korean beauty cosmetics and skincare products. As for me, you can imagine that I COVET EVERYTHING & ANYTHING KOREAN! Because I'm really inspired by everything they do.

I realised my second dream Asian travel destination - South Korea - when I travelled to Seoul 2 months ago for a "shopping fest" to pick up makeup & skincare products. It was sheer madness for a "kiasu" shopper like me as I squeezed every last purchase into my luggage, so much so that it was bursting at the seams!

BUT WHY GO THROUGH THE HASSLE of flying there just to replenish your supplies and weigh down your luggage?

Just when I was thinking of asking my colleague - who is travelling to South Korea soon - to help me top up my Laneige Sleeping Mask Pack supply, I received an invitation by Street Directory from Beauty In The Eyes  to attend the launch of their online shopping portal for Korean beauty and skincare products. 
It was like a dream come true. First, I no longer need to trouble my colleague to buy any products for me. Second, the event was to be held at the Blisshouse Theme Restaurant which I had been wanting to visit for a long time. So why not kill two birds with one stone?!

At Blisshouse, I was ushered into a private room and seated with other bloggers.
The session started shortly after everyone arrived with an ice-breaker session -  answering a few beauty trivia questions by Nicole (Street Directory's blogger host).

Got my allocated seat based on the goodie bag on the table!

Tada! My freebies from the goodie bag! 
A pink jelly purse & Lioele Multi Seaweed Gel! Isn't it awesome?

What is Beauty In The Eyes ?

They are a global online beauty store that brings to you the latest beauty products from South Korea and beyond. Their aim is to reach out to beauty-conscious people who want well-known Korean products. So Beauty In The Eyes provides you with the latest and most affordable products, together with great customer service, for all your beauty and health needs. They carry popular Korean brands like Innisfree, Laneige (My favourite), Lioele, Missha, Saem, Sulwhasoo & Tony Moly!

Why Beauty In The Eyes ?

You can save yourself the hassle of flying to South Korea to buy the products because it's cheaper (FYI, cheaper by almost HALF) compared to Singapore! A South Korean shopping trip is not worth it if you think of the trouble and the expenses involved. Yes, you can purchase some of these products at local shops, but it is still cheaper to get them from Beauty In The Eyes online. How much cheaper?  About 40% compared to buying the same product at a local shop!

We were given a small test at Blisshouse: They split us into 3 different groups to "advertise" their recommended products. See below for more for info..
Gem Miracle Black Pearl O2 Bubble Mask


Credit information taken from Beauty In The Eyes.

It's pretty fun seeing how the foam keeps forming even though I wiped it off!

Credit information taken from Beauty In The Eyes.
Picture credit from Naver Power Blog

TONY MOLY Shiny Foot SUPER PEELING LIQUID MASK

This was the product we were chosen to "promote"! Basically, this is the product that all GIRLS need! If you hardly do pedicures, often wear covered shoes or high heels, or perspire a lot, this mask will give you brand new feet after the treatment. While I have not tried the mask yet, I will review it in my next post. 

As you can see, Korean products are really good and they don't burn a hole in your pocket, especially when you buy from Beauty In The Eyes! 

So, what are you waiting for? Hurry to their website to stock up on your favourite skincare products now!

BEST OF ALL, they are offering FREE local delivery and you can enjoy $3 off when you enter their promo code "opensale"! 

Offers ends on 31st Oct 2013. Do not miss this fantastic opportunity!!

And wait, that's not all... They will also be giving away the jelly pouches together with free skincare samples with every purchase! 

Do follow and like their FB page  and their Instagram account  @BeautyInTheEyesSg  for more updates !

PhotoTakingTime !


Me with my "teammates"

With the pretty bloggers


With Cynthia & Chloe

#ootd is a must! =P

With the Beauty In The Eyes bloggers group!

Posing time! 


Grand finale with Beauty In The Eyes host Whitney (In Green Pants) and his team! 

I had a wonderful time at the event! Thank you Beauty In The Eyes for being such a generous and wonderful host! Looking forward to any further collaborations soon!

Love,
Pinkie~